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Research papers

The price audit

The Price Audit is a micro-analytic method for testing the effect of a change in price on a product’s market standing. Simple in theory and economical to put into practice, the method generates an impressive amount of data that enables one to...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lawrence Katz, H. André Leon
October 26, 1987